O-U-I-X: to spell a name with an almost random stream of data.OUIX was born with a clear objective, aimed at the creation and marketing of objects, for the most part as-yet unseen, configured around the tensegrality concept; Tensional integrity, integral structures in tension, is the meaning of the neologism coined by Fuller: tensegrity, composed of tension and integrity.

Tensegrali structures show a geometry of nature that “uses energy, organizing it into patterns of forces in various directions in motion. In the geometry of nature, the sides of a polyhedron are vectors of forces. Tensegrali structures allow you to see the solid state of matter at a level of tangible, without tools or equations.” (Tensegrity – Biagio Di Carlo)

Tensegrity, as the chosen field, is the abstract machine that generates Ouix objects, whilst the designer, aside from exploring the field of geometry, remains focused on developing the structures and forms that characterise the work and thought of Fuller.

Simple tensile and compressive forces, determined by the geometry of two subsystems, structure the object X, freeing it from mass and gravity, making the corners of the polyhedron points of perfect equilibrium between forces of attraction and repulsion.

Ouix, a young Milanese company, presents its first catalogue: born with a clear objective, aimed at the creation and marketing of objects, for the most part as-yet unseen, configured around the tensegrality concept and designed by the italian architect Gerardo Moccia, who for many years has been researching tensegral design applied on the small scale of furniture.

X Design

The X design recalls a simple motif, the X, used by a generation of architects, who in the early forties and for more than a decade, in an attempt to innovate the Italian furniture, used X-shaped legs for tables, desks and armchairs, searching for the frugality of form with the elimination of the unnecessary.

The use of the X aims at reviving the virtuality of the motif that is brought to life in a variety of forms composed in space with combinations always derived from the X, which becomes the formal matrix or “diagram” form of a variety of forms: 2X, IO, YO, 2C, 2U …



Lines and boundary lines reveal the volume and reduce the mass of each object, forming an interplay of levels and intersecting lines.

Xdesign emphasises the lines of which it is made up, putting them at the centre of the object.


“… my operation was manly about the subtraction of weight; I tried to remove weight … I was led to consider lightness as an asset … “. These are the words of Italo Calvino, writer of the American Lectures. This is the poetry of lightness that we find as a recurring feature of the 20th century: in the world of art we see the levitation of the bride in the painting of Marc Chagall and the boulders flanking the clouds in paintings by Magritte; in the world of science, the discovery of the vacuum as the subtraction of matter from atomic composition and the extreme lightness of computing software. Fuller, the father of geodesic domes and tensegrality, extolled the subtraction of weight and therefore the value of lightness, seeing it as do less in order to do more and better.
Xdesign works through the lightweight, removing the superfluous, leaving visible only the bare minimum and rendering invisible the body of the object.

Arch Moccia Gerardo

Gerardo Moccia

Having graduated in Rome in 1978, the architect Gerardo Moccia exercises hi profession in the town of Manduria, Italy, where he was born in 1950. His principal activity centres around architectural and structural design, although he has also taught History of Art for many years. He is currently pursuing his work in design by seeking new forms and structures